Frequently asked marketing interview questions pdf doc

I believe this job can help me improve my skills and kickstart my career. This is a way for the interviewer to see how much you know about the organization. The best answer is typically one that underlines the company's strengths and how they can help your career.

I think your high standards can push me to be better and your promotion policies can help me have a long and successful career here. This question aims to evaluate how you perceive your own skills and how confident you are in your own abilities. The best way to answer this question is to mention the skills and qualities you have that would be helpful for the job you're applying for. This question helps the interviewer see how thorough your research was before attending the interview.

The best way to answer is by preparing for it and giving an answer that convinces the interviewer that you are prepared for the interview and understand the company's business model. I also know that you plan to increase your turnover by 20 percent in the next three years by going into new markets and geographical territories in South America.

This question typically appears after the interviewer has concluded that you may be a good fit for the role. The best way to answer is typically by not giving an actual number and at the same time reiterating how grateful you would be to get the job and how well you would perform.

However, it would be a huge career step to work for your organization and I am sure my skills and determination can be beneficial to the team. Interviewers ask this question to test your willingness to stay with the company over the long term without losing your motivation.

You should mention an internal or external factor that keeps you motivated to perform and to succeed. I also know it doesn't come overnight and to have a good career in this industry I have to work hard every day and gradually improve my skills.

Most jobs require some kind of collaboration between employees, so this question is a way for the interviewer to test this skill. Ideally, you should not only answer with a yes but also give an example or explain why you can function in a team situation. I have been playing basketball and hockey since age seven and over the years I learned that, no matter how good you are at something, you need to work with a team that is more than the sum of its parts.

In a similar way to the question about where you see yourself in five years, the recruiter asks this question to see how far into the future you have planned out your life and how likely you are of being a long-term asset for the company.

One of the things that attracted me to your company is the fact that you tend to promote from within. The interviewer asks this question to test your composure in difficult situations and to discover how pressure may affect your job performance. Simply stating that you are good at handling pressure is not likely to convince the interviewer, so the best way to answer this question is by giving examples of situations where you were faced with pressure and managed to handle it.

For example, in my final year of high school, I was pressured to finish the school year with high marks, prepare for college and keep performing my extracurricular activities at the same time.

The pressure helped me organize my tasks and pushed me to succeed on all three fronts. Although it may seem so, this question is not an invitation to join the company, but simply a way for the interviewer to see if you have other commitments preventing you from starting right away should you get the job. At that time, the China market was growing quickly.

The Chinese restaurant market was dominated by a large number of street vendors and small, family-owned, single-location restaurants. KFC was positioned as the second-largest fast-food chain in the U. It had a winning formula of providing high-quality food at a competitive price and marketing it well.

But KFC knew nothing about the China market. The company had to answer important questions like:. At that time, western companies had little experience with dealing in the Chinese communist government. But because the government required western companies to enter the market through joint ventures with Chinese-owned companies, KFC knew they would find help with these decisions by finding the right partner.

KFC considered entering the China market to be an important strategic investment to maintain its revenue and store growth despite high levels of competition in the North American market. Their success in North American meant they could allocate substantial funds to the market entry in China despite the fact that it would take years for their investment to pay off. As mentioned above, KFC was required to partner with a Chinese-owned company.

They found a partner that had strong connections with the Communist government to ensure that they would be able to overcome regulatory problems.

Their partner also helped KFC to identify its target market as the middle-class consumer who was interested in western culture. Their sit-down restaurants had a reputation for cleanliness which helped to set KFC apart. In the early days, KFC restaurants also leveraged the fact that they were a unique and exciting experience, a view into American culture. Their promotion was tailored to focus on elements that the local culture valued, such as respect, love, and support for the elderly.

These attributes were as important to winning in the China market as tasty chicken. Yum China has been so successful that it has been spun off from YUM!

Brands as separately listed stock on the New York Stock Exchange. If a company is looking for growth, market entry is one way they might achieve it, so your revenue growth case could turn into a new product or new geographic market case. Market entry cases require a lot of data—market growth, cost of entry, client capabilities. Look at all 4 elements of the market entry framework. Entering an attractive market without the right capabilities will lead to substantial losses and a CEO being fired.

For example, compare the advantages of a greenfield operation full control over the business model and quality versus partnering with a company with a presence in the local market knowledge of the local consumer, speed. The comparison of one entry strategy to another can make the best choice clear quickly.

This McKinsey article: Beating the Odds in Market Entry is a great resource for those who want to dig deeper on this subject. If you have more questions about market entry, leave them in the comments below. Other people prepping for consulting case interviews found the following pages helpful:. Thanks for turning to My Consulting Offer for advice on the market entry framework.

We want you to be successful in your consulting interviews too. For example, here is how Emma was able to get her offer from Bain. Save my name, email, and website in this browser for the next time I comment. We are sharing our powerful strategies to pass the case interview even if you have no business background, zero casing experience, or only have a week to prepare. Back to all. Last Updated September, Rebecca Smith-Allen. What is a Market Entry Case Interview? They could sell a new product into an existing market.

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